Capgemini report – Investment priorities for 2024

Key takeaways:

1. Optimism spurs investment: Increased business optimism drives organizations to invest more, particularly in technology and digital tools.
2. AI adoption and human role: AI adoption is on the rise, with emphasis on balancing AI with human creativity and judgment.
3. Sustainability gains priority: Sustainability investments are increasing, influenced by economic incentives and climate change concerns.
4. Supply chain strategies shift: Organizations are addressing supply chain vulnerabilities through nearshoring and friend-shoring strategies.
5. Economic and environmental factors drive decisions: Economic incentives and climate change considerations heavily influence investment decisions across sectors.